ysl rebranding | ysl brand meaning ysl rebranding HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house’s new creative director in March this year.
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It came as quite a surprise recently when iconic fashion brand Yves Saint Laurent announced .
Saint Laurent’s renewed success can first be attributed to an elegant and clever rebranding strategy which saw its name change to Saint Laurent Paris, shortly after Slimane took over. It came as quite a surprise recently when iconic fashion brand Yves Saint Laurent announced that it will change its name to “Saint Laurent Paris.” Why, I wondered, would one of the most. When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the fashion.
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Only a few months into the job, Slimane has started with a bang, dropping the first name of the company's iconic founder in a significant rebranding — from "Yves Saint Laurent" to "Saint Laurent Paris" — sending shockwaves across the industry only four years after the death of Yves Saint Laurent himself.
HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house’s new creative director in March this year. From the ashes of an incendiary debut, which sharply divided the industry due to the heavy handling of the house’s rebrand (which saw the first name of the house’s celebrated founder, ‘Yves,’ stripped from the company’s ready-to-wear line), Hedi Slimane has led the house to spectacular results. There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are . Life. That was 50 years ago. And approaching YSL several years back, it all returned, memories — one flower opens to another. That came back as a branding challenge from Claudia Cividino with the leadership of Laura Lendrum.
We get a peek at the new Saint Laurent Paris branding under the direction of Hedi Slimane. Last month, Hedi Slimane made the headlines when it was announced he would rename Yves Saint Laurent's ready-to-wear line to Saint Laurent Paris. Now, the first images of the rebranding have emerged online.
Discover the reason behind YSL's iconic name change to Saint Laurent! Unveiling the brand's rebranding strategy, this video takes you on a journey through th. Saint Laurent’s renewed success can first be attributed to an elegant and clever rebranding strategy which saw its name change to Saint Laurent Paris, shortly after Slimane took over. It came as quite a surprise recently when iconic fashion brand Yves Saint Laurent announced that it will change its name to “Saint Laurent Paris.” Why, I wondered, would one of the most.
When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the fashion. Only a few months into the job, Slimane has started with a bang, dropping the first name of the company's iconic founder in a significant rebranding — from "Yves Saint Laurent" to "Saint Laurent Paris" — sending shockwaves across the industry only four years after the death of Yves Saint Laurent himself. HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house’s new creative director in March this year.
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From the ashes of an incendiary debut, which sharply divided the industry due to the heavy handling of the house’s rebrand (which saw the first name of the house’s celebrated founder, ‘Yves,’ stripped from the company’s ready-to-wear line), Hedi Slimane has led the house to spectacular results.
There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are .
Life. That was 50 years ago. And approaching YSL several years back, it all returned, memories — one flower opens to another. That came back as a branding challenge from Claudia Cividino with the leadership of Laura Lendrum.
We get a peek at the new Saint Laurent Paris branding under the direction of Hedi Slimane. Last month, Hedi Slimane made the headlines when it was announced he would rename Yves Saint Laurent's ready-to-wear line to Saint Laurent Paris. Now, the first images of the rebranding have emerged online.
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ysl rebranding|ysl brand meaning
